| Yazarlar |
YILDIZ SEBAHATTİN
|
|
BAŞTÜRK FARUK
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| Özet |
| Abstract: This study aims to explore to what extent the tangible and nontangible brand assets of Kars province are known, and to determine the strength and the current status of the assets. The method of research is descriptive, and the data were collected via 390 questionnaire forms. The findings of this research have revealed that the tangibles assets are known more than the nontangible; the most well-known tangible brand assets of Kars are Kars Castle and yellow cheese; the most known intangible brand asset is the tradition of minstrelsy. The overall evaluation has showed that all the brand assets of Kars are unique, but inaccessible, esteemed but unrecognized, and in low energy. In conclusion, brand assets, specially intangible brand assets should be enhanced and promoted. |
| Anahtar Kelimeler |
| Makale Türü | Özgün Makale |
| Makale Alt Türü | Ulusal alan endekslerinde (TR Dizin, ULAKBİM) yayımlanan tam makale |
| Dergi Adı | Todaie Çağdaş Yerel Yönetimler |
| Dergi Tarandığı Indeksler | ULAKBİM |
| Makale Dili | Türkçe |
| Basım Tarihi | 01-2013 |
