The mediating role of consumer cynicism in the relationship be-tween psychological contract breach and negative electronic word of mouth (eWOM)
Yazarlar (2)
Doç. Dr. Yağmur KERSE Kafkas Üniversitesi, Türkiye
Dr. Öğr. Üyesi Kamile MERİÇ Kafkas Üniversitesi, Türkiye
| Makale Türü | Özgün Makale (ESCI dergilerinde yayınlanan tam makale) | ||
| Dergi Adı | Ghana Social Science Journal | ||
| Dergi ISSN | 0855-4730 Wos Dergi | ||
| Dergi Tarandığı Indeksler | ESCI | ||
| Makale Dili | İngilizce | Basım Tarihi | 07-2024 |
| Cilt / Sayı / Sayfa | 21 / 1 / 94–108 | DOI | – |
| Makale Linki | https://journals.ug.edu.gh/index.php/gssj/issue/view/209 | ||
| Özet |
| The present study aims to investigate the mediating role of consumer cynicism's in the relationship between psychological contract breach and negative electronic word of mouth. A cross-sectional survey design with a standardised self-administered questionnaire used to collect data from 400 purposively selected consumers with online shopping experie... |
| Anahtar Kelimeler |