The Mediating Role of Customer Commitment in the Relationship Between Customer-Company Fit and Customer Voice: An Empirical Study on Restaurant Customers
Yazarlar (1)
Doç. Dr. Yağmur KERSE Kafkas Üniversitesi, Türkiye
| Makale Türü |
Özgün Makale
(ESCI dergilerinde yayınlanan tam makale)
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| Dergi Adı | ESIC Market | ||
| Dergi ISSN | 0212-1867 Dergi Bilgileri (2024) | ||
| Dergi Tarandığı Indeksler | ESCI | ||
| Makale Dili | İngilizce | Basım Tarihi | 10-2024 |
| Cilt / Sayı / Sayfa | 55 / 3 / – | DOI | 10.7200/esicm.55.371 |
| Makale Linki | http://dx.doi.org/10.7200/esicm.55.371 | ||
| UAK Araştırma Alanları |
Tüketici Davranışları
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| Özet |
| Objective: This study discusses value congruence (person-organization fit) and voice behaviors, which are frequently discussed in the field of organizational behavior, in the context of marketing. The study aims to examine the effect of customer-company fit (CC fit) on customer voice behavior as well as the role that customer commitment plays in th... |
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